patrick ireland frames
testimonial
“seachange has been instrumental in helping our business to rebrand and grow.”
seachange studio worked with Patrick Ireland Frames on a complete rebrand and e-commerce website, enhancing the company’s established brick-and-mortar business with a contemporary digital presence. The new platform extends the reach of their long-standing workshop, allowing customers to explore and purchase handmade frames online while maintaining the character and craftsmanship of the physical studio.
overview
brand identity
website design & development
e-commerce configuration
scope
product catalogue structure content architecture
launch support
The new identity balances tradition and modernity, reflecting the company’s heritage of craftsmanship through a clean, classic design system. The website was developed in Shopify to accommodate an extensive catalogue of bespoke handmade frames, with a structure that allows customers to browse and filter by profile, finish and size. Careful attention was given to usability, ensuring that the experience mirrored the precision and quality of the physical products.
approach
The rebrand and website together establish a cohesive visual presence for Patrick Ireland Frames, combining the integrity of handmade craft with a refined, accessible digital experience.