moholinushk archive

social media strategy & management

ongoing, 2024 - present

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seachange studio provides ongoing social media strategy and management for the moholinushk archive, encompassing content creation, profile management, advertising and strategic planning. The work focuses on maintaining a coherent and consistent digital presence that reflects the artist’s practice and supports the archive’s wider activities and exhibitions.

overview

content creation
copywriting
ad management

scope

strategic planning
analytics & reporting
advisory support

The collaboration centres on long-term consistency and clarity. Each month, content is developed in close dialogue with the archive, balancing artwork, contextual material and exhibition updates. Advertising and analytics are used to build reach and engagement among a defined audience, while maintaining an authentic and sustainable rhythm of posting. The tone of communication prioritises precision and sensitivity, aligning with the formal and conceptual qualities of the artist’s work.

approach

A clear and cohesive digital presence that supports the archive’s activities, promotes exhibitions internationally and strengthens audience engagement. Through measured growth and refined strategy, the account continues to expand its reach while preserving the integrity of the artist’s voice.

outcome

get in touch

To discuss discuss ongoing social media strategy or digital support, please get in touch