ewan clayton
branding, e-commerce website design & development, digital courses
completed 2023, ongoing ad-hoc support
seachange studio worked with calligrapher and author Ewan Clayton to create a complete brand identity and e-commerce website. The aim was to bring together the academic and personal aspects of his practice in a way that felt warm, tactile and contemporary.
overview
brand identity
e-commerce integration
website design & development
scope
digital courses
content management
accessibility & best practice
The visual language draws from the materials and textures of Ewan’s practice including ink, paper and mark-making combined with a restrained typographic approach. The result balances the handmade and the digital, creating a clean structure for extensive written and visual content. The site includes an online shop for books and artwork, and a membership platform for digital courses workshops, designed for ease of use and flexible updates.
approach
The identity and website together form a cohesive platform that reflects Ewan’s craft while making his work and teaching more accessible online. The design communicates clarity and warmth, allowing the nuances of his writing and calligraphy to come forward within a calm, structured framework.